How This Roadside Assistance Company Spends $20K/Month on Google Ads

If you work in towing or roadside assistance and can't get quality leads without breaking the bank, this breakdown is for you. In this episode, Kyle from Max Conversion opens the curtain on a profitable Google Ads campaign running for a semi-truck roadside assistance company spending close to $20,000 per month.

Learn how smart campaign structure, targeted keyword optimization and strategic bidding can reduce cost per lead and increase ad ROI. Whether you're running your own PPC campaigns or looking into professional Google Ads management, this case study has the actionable insights you need.

Inside a $20K/Month Google Ads Campaign for Semi-Truck Roadside Assistance

Campaign Summary: Focused, Intent-Driven Targeting.

The client provides semi-truck roadside assistance, not general auto assistance. That distinction is crucial, and the campaign reflects that.

• Monthly Spending: $17K (expected to hit $20K).
• Target Locations: All of Florida (excluding South Florida) and portions of Georgia.
• Daily Budget: $700 spread across 3 campaigns.
• Strategy: Maximize Conversions with Target CPA bidding.
• Lead Types: Phone calls primarily and some texts; no form fills this month.

We're getting these leads from a whole website, not just a landing page. That's different from what we usually recommend, but it's performing, "Kyle says.

Key Performance Metrics

The results speak for themselves

With seven days left in the month, the campaign is already outperforming the previous month in both cost-efficiency and conversion effectiveness.

How Campaign Optimization Drives Results

1. Intent-Driven Keyword Targeting Rather than casting a wide net, the campaigns focus on high-intent, commercial keywords such as:

• "Truck repair near me."
• "Mobile diesel mechanic"
• Big truck repair. "
• "Trailer repair service"

These are broad match keywords filtered with negative keywords to avoid low-quality traffic (like standard "roadside assistance" for cars).

We actually removed all keywords that started with' roadside assistance', they're just too general. And if you're targeting trucks, that's wasted money, "Kyle says.

Key Takeaway:

Broad match aggressive negative keyword list = scalable high quality lead generation.

2. With Smart Bidding Strategy Using Maximize Conversions with a Target CPA the campaigns are optimized toward lead generation with a cost limit stayed within.

This approach works particularly well because:

• Conversion data is consistent and strong.
• Phone calls and text leads are tracked accurately.
• High-intent traffic converts quickly.

3. Setup of Conversion Actions.

Everything is built around direct response leads:

• 123 calls from the landing page.
• 95 calls from call extensions or call-only ads.
• 5 SMS text lead.
• 0 form submissions this month (not the main CTA)

"Call ads and call extensions are pulling a lot of weight in this campaign," he said. And we know the phone rings - that's the goal, "Kyle notes.

Why This Campaign Works (And What You Can Copy)

Here's what makes this campaign a high performer:

• Geo-Specific Targeting: Targeted known serviceable regions - Florida and Georgia.
• High-Intent Keywords: Broad match, but laser-focused with smart exclusions.
• Conversion-Based bidding: automated Bidding with tight CPA goals.
• Conversion Clarity: Only tracking meaningful actions - calls and texts.
• Ongoing Optimization: Poor keywords kept being removed from search terms report.

This campaign was not born perfect - it evolved over months of optimization. But now it delivers consistent, predictable leads that fuel business growth.

Final Thoughts: What You Can Learn

Running Google Ads at scale doesn't mean you have to settle for high costs or low-quality leads. This $20K/month roadside assistance campaign shows you how to build your niche with the right structure, bidding strategy and keyword filtering and still get a cost per lead lower.

What to remember:

• Start with clear targeting - don't serve "everyone"
• Concentrate your keywords on real commercial intent.
• Use broad match only if your negative keyword list is clean.
• Track the right conversions and let your data drive automation.

Google Ads is among the best tools to get real-time leads - if you set it up right, Kyle says.

To learn how to improve your Google Ads performance Book a Free Strategy Call with Max Conversion.