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The Results

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18%

Decrease in Cost Per Click

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22%

Conversion Rate over 90 days

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275%

Increase In Call Volume

A-1 Home Roofing, a Missouri-based roofing company, approached Max Conversion in need of a PPC campaign to generate more leads. Previously, their primary sources of leads were direct mail and door-knocking, which required significant effort, training, and management.


Recognizing the need for a more efficient and cost-effective inbound lead generation strategy, we recommended a comprehensive PPC campaign. This approach would allow A-1 Home Roofing to reach potential customers around the clock, providing a scalable solution for expanding their business without the limitations of traditional marketing channels.


Max Conversion developed a strong Roofing pay-per-click campaign which we knew was not going to be the hardest part of the campaign. The hardest part of the campaign is setting up and designing a landing page that works and speaks to the customer. Through trial and error, we were able to set up a landing page with a 22% average conversion rate across the account.

Goals

  • Increase Inbound Leads: For over 40 years, A-1 Home Roofing relied on traditional methods like door-knocking and direct mail to find leads. When they approached us, they were seeking a more cost-effective and modern approach to lead generation.


  • Scalable Marketing System: Door-knocking and direct mail were not scalable business models, as they required continuous, in-person efforts to reach prospects. Pay-per-click (PPC) advertising, however, operates 24/7, providing a scalable solution that allows for expansion into other cities.

Our Strategy:

✔ 15+ Single Themed Ad Groups Utilizing Exact Match

✔ Multi-Step Form Submissions

✔ Smart Bidding Adoption

✔ Landing Page Optimization Through A/B Testing

✔ Dynamic Keyword Insertion

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