Chimney Company (St. Louis)
Home
|
Case Studies
|
Chimney Company in St. Louis
The Results
31.15%
Stabilized Conversion Rate
412%
Decrease in Conversion Cost
125%
Boost in Revenue
A regional chimney repair and inspection company partnered with Max Conversion to improve its Google Ads performance. Their goal was simple generate more consistent leads without wasting spend.
Using a data-driven strategy, we restructured their campaigns, refined keyword targeting, added audience controls, and tested new landing page layouts supported by heatmap tracking. We also implemented bid optimization based on conversion cost instead of volume.
In just 60 days, results were clear:
- 83 total conversions generated
- Average cost per lead: $88.68
- Conversion rate: 31.15%
- +43% improvement in efficiency over prior campaigns
These outcomes came from campaign segmentation, continuous keyword pruning, and smart budget allocation, all focused on achieving predictable, profitable lead flow.
Our Strategy:
✔ Single Themed Keyword Ad Groups Utilizing Exact Match
✔ Local Competitor Advertising Research Using Google Ads Transparency Center & Other Software
✔ Smart Bidding Adoption
✔ Landing Page Optimization Through A/B Testing
✔ Rigorous Negative Keyword Refining
I have had a great experience working with Kyle. He did an excellent job setting up our Google Ads account and staying on top of the leads, which is very different from all the other companies I’ve worked with before. Kyle really knows Google Ads not like 95% of the industry that just pretends to. He answers quickly, communicates clearly, and it’s been a pleasure working with him. I definitely plan on continuing this relationship as long as I keep running my Google Ads.
- Hen Y. Owner at Chimney Company Located in St. Louis
Get More Leads, More Customers, & More Sales With Max Conversion
Wanna talk to Max Conversion about how we can help you achieve your Google Ads goals?
©2026, Max Conversion Marketing LLC. All Rights Reserved.