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Coast to Coast Moving
The Results
19.78%
Increase in Conversion Rate
65%
Reduction in Cost Per Lead
230%
Increase in CTR
Coast to Coast Moving is a reputable moving and packing service based in Los Angeles, California. During the period of 2023-2024, the moving industry faced significant challenges, especially because of the slowdown in real estate transactions. As more people shifted towards online solutions for various services, finding leads in the highly competitive moving industry became a top priority for companies like Coast to Coast Moving. This shift emphasized the critical role of digital marketing, particularly Google Ads, in reaching potential customers actively seeking moving services.

Problems Faced:
Coast to Coast Moving had previously experimented with Google Ads but struggled to achieve a positive return on investment. They recognized the importance of online advertising but needed a strategy that could effectively generate leads while maintaining affordability.
Our Strategy:
✔ Landing Page Testing
✔ Call Attribution Tracking & Quality Assurance
✔ Offline Analysis
✔ Improving Search Quality Through Negative Keywords
✔ Customized Portfolio Smart Bidding
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