Nationwide Loan Company

The Results

A company launched nationwide, specializing in VA and HELOC loans, partnered with Max Conversion to generate consistent, low-cost, + high-quality leads through Google Ads.

We built a high-performing campaign centered around a few highly targeted keywords and a robust negative keyword list with scripts to help maintain and optimize the campaign.

To ensure quality, each lead completed a 17+ step qualification form, filtering out low-intent users before submission. The goal was to only have the highest motivated leads at the end of the funnel. Despite this friction, the campaign consistently delivered exceptional results due to the effective overlaying of audience targeting and optimization.

One Month Results:

• 66 qualified leads generated in 1 month
• $25.35 average cost per lead
• 1,480 clicks from 10,600 impressions

Strategy Highlights:

• Built a single-ad-group framework using a highly targeted keyword and aggressive negative keyword pruning.
• Applied a Maximize Conversions Target CPA bidding model to maintain control of costs while allowing flexibility for algorithmic learning.
• Continuously expanded the negative list to eliminate irrelevant search terms.
• Aligned ad copy to emphasize refinancing benefits and military-focused offers to reduce irrelevant traffic to the landing page and allocate spend to high-potential searchers.
• Assisted in optimizing the landing page flow for long-form completions & logistics to increase quality.

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