How to Set Up a High-Performing Google Ads Campaign for Flooring Services

For local service businesses such as flooring companies, running a successful Google Ads campaign can be a game changer. In this episode we create a performance-driven Google Ads campaign for hardwood floor refinishing and restoration. Whether you are an entrepreneur seeking more qualified leads or a marketer managing PPC for a flooring company, this guide outlines the important strategies to ensure a high ROI and staying away from costly errors from day one.

Why Google Ads for Flooring Services Matters

With Google Ads, you can reach potential customers looking for flooring in your area. But success requires more than launching ads. It requires accurate targeting, budgeting, audience insight and conversion tracking. Without them, campaigns risk wasting budget and underperforming.



This blog post provides practical tips and proven tactics from Max Conversion's Google Ads experts on how to build campaigns that produce measurable leads, lower cost per lead and optimize ad spend.

Building Your Flooring Google Ads Campaign: Step-by-Step

Tightly themed ad groups form the backbone of any PPC campaign. For flooring companies, create different ad groups for each service, such as:

• Refinishing hardwood floors.
• Hardwood floors restored.
• Flooring was installed.
• Floors are tile and laminate.

Avoid overlapping keywords such as "wood floor refinishing" (better categorized under hardwood refinishing) to keep campaigns clean and targeted.

2. Device Targeting: Optimize for Mobile or Desktop

Many flooring service customers search on their mobile devices, especially on the go. If your landing page is mobile-optimized, bids on desktop should be lowered by 50% to give mobile more budget to drive conversions.

Keep default bid settings if desktop traffic is important, but monitor performance closely and adjust as needed.

3. Location Targeting: Focus on Specific Service Areas

Avoid targeting overly broad locations. Instead, add each of your service cities individually (Ballwin, Brentwood, Clayton) and add radius targeting around your main office to capture local intent. Use location targeting like "Eureka, MO" to avoid blatant traffic from other similarly named cities.

4. Leverage Audience Targeting in Observation Mode

Instead of limiting your campaign by limiting audiences too early, add multiple audience segments using Observation Mode. This allows you to collect data without limiting your ad's reach.

For example, target homeowners, people interested in home improvement, or people looking for professional flooring installation. Monitor which audiences convert best and adjust your targeting based on that.

"If you are limiting your campaign too much, you lose impressions and clicks," he says. Broaden it out and see who's converting based on audience behavior.

5. Use Ad Extensions to Boost Visibility and Credibility

Ad extensions make your ad real estate more valuable to searchers. Extensions for flooring services include:

• Site Link Extensions: Links to pages like Contact Us, Reviews or Hardwood Flooring Services.
• Callout extensions: Highlight offers like "Free Quote," "Same-Day Service," or "5-Star Reviews." Keep these short and punchy (less than 25 characters).
• Structured Snippet Extensions (SS Extensions): List service categories (e.g., hardwood refinishing, waterproof flooring, repairs).
• Call Extensions: Add your tracking phone number for more direct calls.



Verified Google Ads accounts with your business name and logo build trust and ad performance.

6. Conversion Tracking is Non-Negotiable

Without accurate conversion tracking, Google Ads can not optimize for real business results. Create tracking for:

• Calls from ads (track calls longer than 1-second duration).
• Submissions to your contact form on your landing page.
• Phone number clicks with embedded tracking numbers.



This data feeds Google's algorithms, which means you can use smart bidding strategies like Target CPA to get the most out of your conversions at the lowest cost per lead.

7. Design a Landing Page That Converts

Your Google Ads campaign must take visitors to a landing page optimized for conversion - not your standard Web page homepage. Your landing page needs to:

• Match messaging to your ads.
• Have a call to action ("Get Your Free Quote Today").
• Point out special offers or promotions like "20% Off Flooring Installation."
• Be mobile friendly and load fast.
  

Final Thoughts on Campaign Success

A Google Ads campaign for flooring services requires more than keywords and a budget. From location targeting and audience insights to conversion tracking and optimized landing pages, each piece matters.

Recall, the goal is qualified leads not clicks. As the Max Conversion team often says,

"Setting up your Google Ads account correctly is important, but combining that with a good landing page and conversion tracking is what delivers real results" he said. For more on PPC best practices, read our Google Ads Management services and landing page optimization tips.

If you need help improving your Google Ads performance, Book a Free Strategy Call with Max Conversion.