How to Design High Converting Landing Page

For Google Ads success, the ad click is only the beginning of the battle. The real conversion (or not) takes place on your landing page. This episode takes a deep dive into the landing page frameworks that Max Conversion uses to power PPC campaigns for local service businesses.

Whether you're a DIY marketer or an agency managing client campaigns, you'll learn how to make a landing page Convert, how to test variations and which trust signals and visual elements are most impactful.

How Landing Pages Affect Your PPC Strategy

The episode's central message is straightforward : Optimized landing page is the key to reducing cost per lead and maximizing ad ROI.

"The key to these landing pages is the hero - the very top part - making sure it's optimized above the fold and talking to your audience."

This isn't just good design - it's about trusting the brand, removing friction and giving users one action to take.

Why Mobile Optimization Must Come First.

Over 60% of traffic is mobile friendly, making your landing page "mobile-first" is no longer an option. Mobile-friendly features include:

• A simple hero section.
• One strong CTA like "Call Now" or "Get a Free Estimate"
• Visuals that build trust, such as Google review stars or badges.
• Offers or discounts are visible without scrolling.
  

Keep It Above the Fold.

Your most valuable real estate is in the top part of the landing page - what visitors see before scrolling. At Max Conversion we make sure it includes:

• A compelling headline.
• Quick benefits with checkmark bullets.
• A CTA that brings up a popup form or call.

Discount messaging like "Save 10% Today"

Practical Tactics to Improve Landing Page Conversion

Max Conversion reveals the real techniques we use when building or auditing a landing page for Google Ads clients.

1. Use Consistent Messaging Across Devices

Your desktop and mobile versions should display the same offers, benefits, and calls to action. One common mistake is showing different discounts (20% on desktop vs 10% on mobile), which confuses and damages trust.

2. Eliminate Wasted Space

Fill gaps/whitespace on your landing page with persuasive content. It could be:



• A real customer review.
• A discount badge ("Save 10%").
• Trust symbols like a "100% Satisfaction Guarantee" badge.
• Google Guaranteed/Best Local Service seals.
  

3. Test Multiple Page Variants.

"We could make these changes and go backwards in terms of conversion rate... That's why testing is important. "

Split-testing compares different layouts, offers or designs to see which one works best for your audience. Create A/B variants quickly with landing page tools like Unbounce, Instapage, or ClickFunnels.

4. Add Trust Signals that Match Your Reputation.

Even if you haven't got reviews on Yelp or Facebook, you can still show trust. Max Conversion recommends:



• Highlighting Google reviews with stars and screenshots.
• Add badges such as "Locally Owned" or "Licensed 1and1 Insured"
• Icons for warranty or money-back guarantees.
• Create visual badges in Canva (easy and free).
  

5. Showcase Work with Visual Proof.

Photos of your actual work - before-and-after images, project photos or short testimonial videos - give credibility. You may even use:



• Image sliders for several projects.
• Location-specific images to promote local relevance.
• Service-area confirmation such as "Proudly Serving St. Louis County"
  

The Power of Consistency and Keyword Relevance

The most important theme of the episode is keeping the user experience consistent between the search query and what they see on your landing page.

"If a user searches for concrete leveling services in St. Louis, your landing page should reflect that exact phrase,"

This improves your Google Ads Quality Score, increases relevancy and drives lower CPCs and higher conversion rates. Max Conversion also recommends using:



• Where possible, dynamic keyword insertion (DKI).
• Customized coupon codes based on your Google Ads traffic.
  

Bonus Optimization Ideas from Max Conversion

To level your landing page even more, try adding:

• Remove objections Frequently Asked Questions (FAQs).
• Clear testimonials or video reviews.
• Geo-specific copywriting ("Best [Service] in [City]").

"These are tiny details but they add up. A landing page that speaks directly to your ideal customer will always outperform a generic one."

Conclusion: Your Landing Page is Your Conversion Engine

A Google Ads campaign is only as good as the webpage to which it hyperlinks. The key to lowering your cost per lead and scaling your ROI is optimizing for mobile, establishing trust above the fold, testing variants and aligning content with the user's intent.



To learn how to improve your Google Ads performance Book a Free Strategy Call with Max Conversion.