If you run a truck insurance agency and need help getting affordable, quality leads, read this blog post. This episode features Kyle from Max Conversion running a live Google Ads campaign for a truck insurance client. Results? More than 100 leads per 30 days $31 - 36% conversion rate.

Learn how our team structured this winning campaign, how optimization strategies drove success and how you can use the same blueprint to scale your own lead generation efforts. Whether you're targeting fleets, hot shots or dump trucks, this episode reveals the exact Google Ads strategy that drove the commercial truck insurance niche.

Table of Contents

Inside the Campaign: 100+ Truck Insurance Leads in 30 Days

Campaign Overview.

• Ad Spending: USD 3,200 in 30 days.
• Total Leads: 103
• Average Cost per Lead: USD 31
• Conversion Rate: 36%

"Imagine getting high-quality fleet insurance leads for USD 36 apiece - Google Ads does this when optimized right" - Kyle, Max Conversion.

This campaign launched on February 5th and started delivering consistent, high-converting traffic by mid-March. The account ran a single main campaign across about 40 ad groups, targeting various trucking niches including:

• Semi-trucks.
• Hot shots.
• Dump trucks.
• Tow trucks.
• Cargo/freight.
• Fleet insurance.

Why This Campaign Works: The Max Conversion Methodology

1. Laser-Focused Ad Group Targeting.

Not all trucking businesses are alike, and neither are their insurance needs. That's why we created very specific ad groups for terms like:

• Box truck insurance "Box truck insurance"
• "Fleet insurance"
• "Tow truck insurance"
• "Contingent cargo insurance."
• "Non-trucking liability"

Only the top 10 ad groups drove the majority of clicks - and that's by design. This allows for efficient budgeting and keyword alignment with high converting traffic.

2. Conversion-Optimized Landing Pages.

In this industry, generic landing pages are not enough. We built landing pages for trucking verticals that drove a high conversion rate.

"We've been tweaking this truck insurance landing page for more than 4 years now - testing headlines, CTAs and designs to nail down what works."

3. Lead Capture That Converts 

Each form captured the key fields to qualify the lead:

• Name
• Phone number.
• Email
• DOT number.

Of the 103 conversions, 63 were phone calls and 40 were form fills - a balance that supports both direct engagement and follow-up.

Top Performing Ad Groups & Keywords

Some of the highest-performing ad groups and keywords included:

Pro Tip: Want to improve your CPL? Create a landing page for high-intent ad groups such as "tow truck insurance" to increase conversion rate and decrease cost.

Advanced Campaign Optimization Tips

1. Smart bidding Strategy 

Start manual, then Target CPA Bidding after 15-20 conversions in a 30-day window. This allows Google to bid on leads instead of clicks.

2. Target More Locations 

Rather than running ads in one or two states, the campaign rolled out across multiple states and cities. This reduced the average CPC to USD 11, while increasing overall volume and lead efficiency.

3. Run ads only During Business Hours 

Run ads only when someone is available to answer the phone. Prompt follow-up increases close rates.

"The best-performing agencies answer calls quickly and turn quotes around faster. That's how you make Google Ads work for truck insurance.

Actionable Takeaways for Truck Insurance Agencies

In case you're an agency looking to upgrade your PPC strategy, here's how to model this campaign:

1. Segment your ad groups by type of truck (box, semi, dump, tow, etc.).
2. Use conversion-focused landing pages with offers and fast-loading forms.
3. Use call tracking to measure inbound phone leads.
4. Start with manual bidding and then move to Target CPA once you have consistent conversions.
5. Expand geo-targeting to multiple states to lower CPC and increase traffic.
6. Stop ad groups for services you don't want to offer - Google Ads gives you complete control.

Conclusion:

This episode outlines how truck insurance agencies can drive more leads at a lower cost with Google Ads. With the right strategy, structure and follow-up, you can achieve 36% conversion rates and a cost per lead under $35.

Looking to grow your agency? Google Ads is the fastest and most scalable lead generation channel if managed right.