Key Takeaways

• Start with Max Clicks, switch to Target CPA once you have ~20 conversions for better cost efficiency.

• Use tight geo-targeting (e.g., 50-mile radius) to focus spend where you operate.

• Keep keywords simple and relevant while building a large negative keyword list to filter out bad traffic.

• Drive clicks to a dedicated landing page instead of your homepage to boost conversions.



• Track all conversions (calls, forms, offline leads) to measure true ROI.
  

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Why Google Ads Is the Best Platform for Demolition Lead Generation

Looking for the best way to get quality demolition leads? Google Ads is your best bet. For specific services such as demolition, there's no better place to get leads than Google Ads, Kyle says. With the intent-driven search traffic on the platform, you're targeting users looking for demolition contractors near you.

In highly competitive markets like Miami where CPCs can be high, a smart campaign setup is critical to get leads at a price you can afford and still have quality

Real Results from a High-Performing Demolition Campaign

Max Conversion recently ran a demolition-focused campaign in Miami using a Max Clicks bidding strategy:

• Budget: So far, $700 spent.
• Clicks: There are 68 clicks.
• Leads: 14 leads (phone calls and form submissions).
• Cost per Lead: Around $49.50.
• Conversion Rate: 20% (expected to rise to 25% with optimization).

Kyle says the leads are good, with calls coming in for demolition services including condo demolitions, multifamily apartments, single-family homes in addition to mobile homes.

"Leads are being generated at a good cost and lead quality is very, very good on the back end."

Key Campaign Components That Drive Success

1. Bidding Strategy

Starting with Max Clicks allows the campaign to collect enough conversion data and after around 20 conversions the strategy will switch to Target CPA bidding for greater cost efficiency.

2. Geographic Targeting

The campaign targets a 50-mile radius around Miami.

3. Ad groups and keywords 

The campaign has 11 ad Groups targeting broad but relevant Keywords such as:



• Miami demolition company.
• Miami demolition contractors.
• Demolition of a house.
• Demolition of pool.

Kyle notes that keywords themselves are straightforward; they just need to be clear. It is the optimization around them that makes the difference.

4. Negative Keywords: The Secret Sauce 

a list of negative keywords saves ad spend on irrelevant searches. 

Examples include excluding other cities (for example, Philadelphia) and filtering out competitor names or common first names.

"I think having negative keywords is very important. All of our campaigns have a long list of negatives - about 1,800 names excluded to not show ads for other demolition companies".

5. Landing page Optimization 

Driving traffic to a landing Page instead of a general website homepage ensures higher conversion rates by keeping the message focused and the call to action clear.

Actionable Tips to Generate Demolition Leads with Google Ads

• Start by bidding on Max Clicks to build conversion data.

• Create clear conversion tracking for phone calls, form submissions and offline calls.

• Use geo-targeting to narrow your budget to your service area.

• Create several targeted ad groups with relevant, simple keywords.

• Create a negative keyword list to avoid unnecessary clicks.

• Send traffic to a conversion-optimized landing page instead of a standard website.

• Once you have enough conversion data for an ROI, switch to Target CPA bidding
  

Why Max Conversion Can Help You Scale Your PPC Efforts

The execution of a demolition lead generation campaign can be complex, especially in competitive markets. Max Conversion provides one-time setup and ongoing management services, tracking calls to optimizing bids so that demolition contractors can focus on answering leads.

Want to see what Kyle saw firsthand or need help setting up your demolition campaigns, Max Conversion is here to help

Conclusion

When done right, creating demolition leads via Google Ads is easy. The keys to success are simple but essential : Using the right bidding strategy, using focused keywords with long negative keyword lists, optimizing landing pages and tracking conversions. And as Kyle puts it, "Google Ads is one of the best ways to get demolition leads right now."

To reduce cost per lead & increase ad ROI in demolition or any other niche, follow these proven strategies.

Need help boosting your Google Ads performance? Book a Free Strategy Call with Max Conversion today.

Read more about how we manage Google Ads campaigns here and see our detailed case studies to see how we consistently deliver results