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Google Ads Budget Pacing Calculator
Google Ads Budget Pacing Calculator
Google's new budget pacing update is released on June 1st, 2026.
Adjust Your Settings
Old pacing (Pre-June 2026)
Daily Budget
$ 100
Monthly Cap
$ 800
( 8
active days)
Daily Spend
~$ 100
Total Outcome
~$ 800
/month
New pacing (Post-June 2026) New System
Daily Budget
$ 100
Monthly Cap
$ 3040
(30.4x multiplier)
Daily Spend
Up to $ 200
(2x limit)
Total Outcome
~$ 1600
/month
Potential Spending Increase
$ 800
Before
→
$ 1600
After
Total Increase
2
x
How It Works
The new pacing system calculates a monthly cap (daily budget × 30.4), but is still limited by the 2x daily budget rule. With 8
active days per month, you can spend up to $ 200
/day, resulting in a maximum of $ 1,600
instead of the theoretical $ 3,040.