If your Google Ads campaigns aren’t turning clicks into leads, the problem often isn’t your ads, it’s your landing page. In this episode recap from a Max Conversion-style perspective, we break down how to design a high-converting landing page specifically for Google Ads campaigns. You’ll learn how to structure your page, add a sticky call button, set up dynamic phone number swapping, and create a landing experience that increases call volume and reduces cost per lead.

Table of Contents

Why Landing Pages Matter for Google Ads Success

Landing pages are responsible for over 50% of your Google Ads performance. A great ad might earn the click, but a great landing page earns the lead. As Kyle says in the episode, “Google Ads is extremely competitive nowadays. Landing page is more than 50% of what it takes to be successful.”

Core Landing Page Structure That Converts

A strong landing page includes a clear layout that captures attention and encourages action immediately. Here's the structure discussed:

Above the Fold Essentials

Make sure your landing page includes these elements without scrolling:

• Sticky call button or phone number that follows users as they scroll.
  
• Visible contact form for users who prefer not to call.
  
• Trust elements like Google reviews, logos, or certifications.
  
• Relevant photo or video of your team performing the actual service.
  
  

“You always want to have that option available to where they're able to call you, and they don't have to scroll up.”

Why Real Images Matter

Avoid stock photos. Instead, use videos or photos of:



• Roofers on a roof
  
• Plumbers fixing actual sinks or drains
  
• Movers loading real trucks
  
• Pool installers or contractors on-site
  
  

Personalized visuals build trust and relevance, improving conversion rates.

Creating a Sticky Call Button in Go High-level (GHL)

A sticky call button ensures users can contact you no matter where they are on the page, especially important on mobile.

Steps covered in the episode:

1. Add custom CSS in High-level to enable a sticky header.
   
2. Copy the button’s CSS selector and apply it to the custom CSS section.
   
   

Save and preview to verify the call button remains visible while scrolling.

How to Set Up Dynamic Phone Number Swapping for Google Ads

Tracking calls properly is essential to measuring ROI and optimizing campaigns.

Step-by-Step Setup

1. In Go High-level (GHL), go to Settings → Phone Numbers → Add Number Pool.
   
2. Assign a forwarding number to your main business line.
   
3. Copy the tracking script from GHL.
   
4. Paste it into your Google Ads tracking template or landing page header.
   
5. Refresh the page, your number should dynamically swap to a tracked number (like an 833 number).
   
   

Important Google Ads Rule

Google won’t approve number pool tracking numbers in call assets. Use your main landing page number, not the dynamic number, in Google Ads.

Kyle explains:
“We have to run the number that is on our landing page... Google is picking up that number to verify.”

Landing Page Optimization Tips to Maximize Ad ROI

Include a Compelling Offer

Examples:

• $50 off for new plumbing customers
  
• Free estimate for roofing or moving services
  
• “No service call fee” promotions
  
  

Add Trust & Authority Indicators

• Google reviews
  
• Certifications and local affiliation logos
  
• “10,000+ projects completed” type metrics
  
  

Always Provide Two Contact Options

• Click-to-call button
  
• Short, simple form submission
  
  

Match Search Intent

Your landing page visuals and messaging should reflect what users just searched:

• If they search “sink faucet repair,” show a technician repairing a faucet, not a general plumbing photo.
  

Internal Links to Boost SEO

Add natural links to related resources on MaxConversion such as:

• Google Ads Management Services
  
• Case Study: How We Reduced Cost Per Lead by 35% for Local Contractors
  
• Landing Page Optimization Guide
  
  

Conclusion

A high-performing Google Ads campaign doesn’t stop with a great ad, it requires a landing page built for conversions. By using sticky call buttons, dynamic number tracking, real visuals, trust signals, and strong offers, you’ll generate more leads and maximize your return on ad spend.

If you need help improving your Google Ads performance, Book a Free Strategy Call with Max Conversion.