How to Generate High-Quality Truck Insurance Leads with Google Ads: A Real Campaign Breakdown

Struggling to get consistent, high-quality truck insurance leads from Google Ads? You're not alone - and most importantly - you're not devoid of options.

In this exclusive video, Max conversion founder Kyle explains exactly how we slashed cost per lead and drove 41% Conversion rate with proven Google Ads strategies. If you work in insurance and are sick of wasting budget on low quality leads or underperforming keywords, this post is for you.

We break down the campaign structure, targeting strategies and optimization tactics that drove serious results - and how you can apply them to your own PPC campaigns.

Inside the Campaign: A Converting Google Ads Strategy.

In September 2024, one of our truck insurance clients spent USD 245 on Google Ads and got 46 high-intent leads. That works out to USD 44 cost per lead - and most of those leads came from phone calls lasting over 10 minutes. How we did it:

• Results at a Glance: Conversion Rate: 41%
• Total Leads: 46 (73% phone calls, 27% form submissions)
• Cost Per Click: $18
• Targeting Strategy: CPA bidding audience layers.
• The Key Lead Sources: Commercial truck insurance, tow truck insurance, and semi-truck keywords.

"These aren't just any calls - they're quote-ready, high-quality leads our client can close," - Kyle, Founder of Max Conversion.

Campaign Structure: 37 Ad Groups, One Unified Strategy.

We've spent more than five years fine tuning our truck insurance PPC plan. This campaign used 37 highly targeted ad groups targeting a different segment of the trucking niche. Not every campaign needs this many ad groups, but here's why it worked:

Best-Performing Ad Groups:

• Commercial Truck Insurance.
  
• Towing Truck Insurance.
• Hazmat Trucking.
• Dump Truck Insurance.
• Semi Insurance.
• Geico-Specific Insurance Queries.
• Agriculture & Farm Fleets.

Each group was built around a specific search intent so we could customize ad copy, keywords and landing page messaging to match what users were looking for.

Want to see more of our ad group structure? Check out our PPC services for insurance agencies.

Keyword Optimization: Quality Over Quantity.

Our success was due to strict keyword vetting and refinement. We review keyword performance and halt low-converting terms to redirect budget to what's working.

Keyword Lessons Learned: 

WINNER: "Commercial truck insurance companies" - $29 CPL, 11 conversions.

LOSER: "Insurance of commercial vehicles" - Close to $100 CPL paused.

Low Quality: Broad terms such as "commercial vehicle insurance" resulted in poor call quality and high bounce rates.

"You have to cut the underperforming keywords. You're not saving money - you're letting go of high-value leads. "- Kyle.

Phone Calls That Close: Lead Quality You Can Hear It.

We do more than count leads - we qualify them.

With our call recording and analytics system, clients can listen to every call and review keyword attribution. This transparency means every dollar spent is tied to real conversations with real prospects.

Sample Call Insights: Sample Call Insights:

• 19-minute call from "semi truck insurance"
• 8.5-minute call from "tow truck insurance"
• 20-minute call from "commercial fleet insurance companies"

The majority of calls were first-time contacts and lasted from 7 to 24 minutes, indicating high buying intent.

The Secret Weapon: Audience Targeting That Increases Conversions.

Beyond keywords, audience targeting in Google Ads was one of the campaign's biggest wins.

Our 3 Best Audiences:

1. Insurance.
2. Business Financial Services.
3. Financial Services (used selectively based on performance).

These custom audiences filtered out irrelevant clicks and maintained high conversion rates. Combined with mobile-first targeting, they helped drive the campaign's 41% conversion rate.

Mobile First + Better Leads.

In case you have a tight budget, run your campaign only on mobiles. It lowers cost per click and increases phone call conversions as well.

Why Mobile-Only Works: 

• Less cost per lead.
• Higher conversion rates.
• More phone calls, fewer (often poorer) form submissions.

This is the single most impactful change for campaigns under $1,500 / month.

The Takeaways: Building a High-Converting PPC Campaign for Truck Insurance.

This campaign shows that Google Ads can be a powerful lead generator for insurance agencies - especially in niche verticals like commercial trucking - if crafted correctly, audience targeting and keyword strategy can be a game changer.

What You Should Apply Today: 

• Use multiple, tightly targeted ad groups to match buyer intent.
• Pause high-cost, low-converting keywords frequently.
• Focus on call-based conversions to improve lead quality.
• Layer on Insurance and Financial Services audiences.
• Go mobile-first for better conversion rates and CPL.

To learn how to improve your Google Ads performance Book a Free Strategy Call with Max Conversion.

We'll review your setup, show you what's working in your industry, and build a performance-driven campaign that delivers real leads - ready to close.